The Kid Kritics Approved seal is about to be seen on grocers' shelves across the United States.

For shopping moms, this means easy-to-spot packaging that canconfidently claim that what's inside is truly healthier and kids age 5-to-14 wholeheartedly love the taste.  Two food manufacturers are rushing to be first to display the seal by rolling out their "healthier for you" products with the KKA seal prominently displayed on their packaging: Health is Wealth and  Joseph's Lite Cookies.

   What's a Kid Kritic?     

The Family Food Experts has spent years researching, studying, and qualifying thousands of products as truly being healthier for you and your kids. But they didn't stop there.  They went to the children across the country who would be the ultimate consumers and asked them to taste-test every product that met the Family Food Experts' strict ingredients standards, as defined by their board of experts.  If the food received an enthusiastic "thumbs up" by 70% or more of the kids who blind taste-tested the product, it passed the final qualification to receive the Kid Kritics Approved seal.

Kid Kritic founders, Ellen Briggs and Sally Byrd, N.D. at the Health is Wealth Booth during the Natural Products Expo East 2008 where they held a book signing for their book Are Your Kids Running on Empty?

Why should you care?

• No other seal addresses the unique nutritional needs of kids ages 5 to 14.

• Parents no longer need to be a "mini-scientist" in order to understand food labeling.

• No other seal addresses the entire product, meaning all of its ingredients and nutrition facts.

• No other seal requires a minimum 70% taste-test approval rating by its targetconsumer.

Kid Kritics is by Family Food Experts, www.BetterFoodChoices.com, www.GoMillionMoms.com, 561-417-3645

The following foods by Health is Wealth are Kid Kritics Approved: